The campaign was created as a way of communicating our key attributes and what makes QBE different from the competition.
What we stand for:
EXPERTISE
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Expertise across an amazingly broad range of products
EMPOWERMENT
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We’re leaders, not followers – encouraged to think for ourselves
CLAIMS SETTLEMENT
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Doing whatever it takes to keep our clients satisfied when settling claims
SIZE AND STRENGTH
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120 year heritage. S&P A+ rated. One of the biggest and best insurers in the UK. Top 25 global insurer.
APPETITE FOR RISK
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An appetite for finding solutions where others can’t – or won’t
This was summed up in one clear line:
IT’S OUR POLICY TO SEE THINGS DIFFERENTLY
Advertisments
The advertisments have been created using familiar objects. However, the objects are photographed in such a way that they look like something else. For instance, the image shown to the right is of an jet engine but could also be seen as a stairwell.
This ambiguity illustrates the capability and breadth of QBE, a message that is reinforced in the text.
